Egypteneur Talent Lab
Brand Manager | HerWallet Cash – Scale Stage (Future Role)
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A strategic brand role for the next chapter of inclusive fintech.
About the job
We are seeking a future Brand Manager, preferably female, to own and scale the HerWallet Cash brand.
This is a strategic role for a leader who believes in women’s empowerment and financial inclusion. You will be responsible for scaling a women-first, bank-grade wallet and super-app, translating its vision into strong market positioning and preparing it for long-term impact.
Key responsibilities
- Own and scale the HerWallet Cash brand, building its equity as the product grows.
- Translate the brand’s vision of female empowerment into a powerful and resonant market position.
- Work closely with founders, product, and growth teams to align brand strategy with business goals.
- Prepare the brand for major partnerships and long-term, scalable growth.
- Ensure the brand narrative consistently reflects our mission to build products with women, not just for them.
This is a future role for our next growth phase, and we are building our talent pipeline now. If you believe the future of fintech must be inclusive and women-led, we would love to connect.
